You On Top

Every once in a while, I try using Yahoo for search. Most of the times it is because I didn’t find something in Google, and other times it is simply because I feel bad for them. Regardless of the reason, I always get smacked in the face and bounce back to Google for a while (or until I forget).

Yoday was one of these searches. I was looking for "cardinals jersey" (relax, I am not a fan), and whose at #1? The top ranked organic results was Become.com (Shopping search engine), but the problem was, the Become.com didn’t have any products on that page, but only Google Ads. So should Yahoo even index / give authority to all these possible search results off Become.com?

Tags: Search Arbitrage, Become.com

“Quepasa told me over the phone that many of the users to their site are 2nd and 3rd generation Hispanic Americans that are largely more educated about the internet. Most all speak both Spanish and English, and over 45% of the estimated 14 million Hispanic users make a purchase online last year as opposed to lower numbers for different groups. Golden demographic or a bunch of backwash nonsense?”

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Copywriting & Bidding Tips to Improve Your Overture Campaign Results
Mary O’Brian of Overture gives some tips for writing copy for OV ads vs Google - Apparently successful campaigns in OV cannot be made just by copying your Adwords copy to the OV ads.

Overture allows 40 characters for the title, 190 characters for the description. It’s a bit more room than a Google ad, so you don’t have to write copy that’s quite so punchy.

Unlike Google searchers, people who search on Overture tend to respond to fact-oriented, non-salesy content, O’Brien says. They don’t like overt calls to action such as “click here,” or “buy now.” Save those for the landing page, not the ad itself.

Instead, focus on your value proposition: “We have the largest selection of XYZ in an easy-to-follow format” or “Check out our site for free downloadable white papers on topics such as…”

An interesting article titled 29 Points to Creating an Effective Press Release. PR on the web seems huge these days, and I keep seeing a lot of very good feedback from people using it. This linked article suggests some good points for writing such a Press Release.

Found on: ThreadWatch