Google is Looking for User Input on Adwords Ads

Last week Google introduced their questionable “landing page quality control” which caused quite a few webmasters to go crazy. This, however, seems to have not been enough as today I noticed another effort to get more input on landing pages, this time Google flat out asks “Was This Link Useful?” after returning from a landing page.

Not that I have a problem with this implementation of quality control, but obviously, if I hit the back button the landing page was not 100% satisfactory. Another issue is what happens when my competitor gets this question after purposly clicking my ad, and then he’s gracious enough to vote “No”, will Google then raise my minimum bid?


Google Ad Before Clicked


Google Ad After Returning From Landing Page