Opinions on Quepasa.com PPC for Hispanic Market?

“Quepasa told me over the phone that many of the users to their site are 2nd and 3rd generation Hispanic Americans that are largely more educated about the internet. Most all speak both Spanish and English, and over 45% of the estimated 14 million Hispanic users make a purchase online last year as opposed to lower numbers for different groups. Golden demographic or a bunch of backwash nonsense?”

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